Last week I was invited to the opening of Ferrari's new branch at The Dubai Mall. The design of the store reflects the dynamics of the brand and gives the consumer an unadulterated, in-store Ferrari experience. This is the second largest flagship store for Ferrari in the world. The largest store is located at the Ferrari World theme park in Abu Dhabi.
At the new flagship store at The Dubai Mall, visitors can also experience the exhilaration of the race track and get behind the wheel on the F1 simulator.
For the Ferrari enthusiasts, the store features an array of men's, women's and children's apparel, accessories and all official Ferrari merchandise.
